Why We Changed Our Names (But Not Our Formulas): The Complete Story Behind Our Rebrand

We need to tell you something important about Rocket Nutrition.

If you've been a customer of ours, you might notice some changes when you visit our site or receive your next order. Extended Stay is now Rocket ManUP. Passion Glow is now Rocket Woman.

The formulas you trust? They haven't changed. Not one ingredient. Not one milligram.

But the names needed to evolve. Here's the complete story of why we made this decision, what it means for you, and how we're handling this transition with the transparency you deserve.

The Problem With Our Old Names

Let's be honest about something we should have addressed sooner.

Our original product names were confusing. Extended Stay sounded like a hotel promotion. Passion Glow could have been a candle brand. Neither name communicated what the products actually did or who they were designed for.

We heard this feedback from customers. We saw it in our support tickets. People loved the results but struggled to remember which product was which.

Research shows that 98% of consumers notice when brands make changes to their products. We knew this rebrand wouldn't go unnoticed. That's exactly why we're being completely transparent about it.

The health supplement industry has a transparency problem. Too many companies reformulate without telling customers. They change ingredients quietly. They reduce dosages and hope no one notices.

We refuse to operate that way.

What We Changed (And What We Absolutely Didn't)

Here's the complete breakdown:

What Changed

• Product names: Extended Stay → Rocket ManUP | Passion Glow → Rocket Woman

• Packaging design: Updated to reflect the new brand identity

• Website navigation: Improved to make finding products easier

• Brand consistency: Everything now clearly connects to the Rocket Nutrition family

What Stayed Exactly the Same

• Patent-pending formulas: Every ingredient, every dosage, identical

• Manufacturing process: The same proprietary method that makes our products work

• Quality standards: Same rigorous testing and verification

• Your 60-day money-back guarantee: Still no questions asked

• Customer service commitment: Same team, same dedication

If you have Extended Stay in your cabinet right now, it contains the exact same formula as the new Rocket ManUP. The only difference is the label.

Why These Names Make Sense

The new names do something the old ones didn't: they immediately communicate what the product does and who it's for.

Rocket Man Up tells men exactly what to expect. It's direct. It's clear. It matches the energy and vitality the formula delivers.

Rocket Woman does the same for our female customers. No confusion about which product is designed for which demographic.

Both names connect to our brand identity. When you see "Rocket" on a label, you know it's from us. You know it's backed by our guarantee. You know it's formulated with the natural ingredients and patent-pending process that set us apart.

The health supplement market is massive and growing. The global men's health supplement market alone is projected to reach $132.13 billion by 2030, growing at 10.07% annually. In a market that crowded, clarity matters.

We're not trying to be clever. We're trying to be clear.

The Decision-Making Process

This wasn't a quick decision.

Michael Hughes, our founder and Inventor, has built Rocket Nutrition on a foundation of honesty and delivering what we promise. He's an inventor with hundreds of patents. He understands that good products need clear communication.

We spent months discussing this change. We consulted with our team. We reviewed customer feedback. We analyzed the confusion our old names created.

The tipping point came when we realized something important: our rebuy rate among first-time customers is exceptionally high. People who try our products once almost always come back. But they sometimes struggled to remember which product they needed to reorder.

That's a problem we could solve.

We also recognized that as we grow toward our goal of becoming a household name like Hims, we needed brand consistency. Every product should clearly belong to the Rocket Nutrition family.

The supplement industry averages about 29% repeat customer rates. We're significantly higher than that because our products work. But we were making it harder than necessary for loyal customers to navigate our offerings.

What This Means for Your Account and Orders

We've worked to make this transition as seamless as possible for you.

If You Have an Existing Account

Your account remains active with all your information intact. Your order history is preserved. Your saved payment methods haven't changed.

When you log in, you'll see the new product names, but your previous orders will show the original names. This helps you track what you've purchased historically while making new orders clear.

If You're on a Subscription

Your subscription continues without interruption. The product you receive is identical to what you've been getting. Only the packaging reflects the new name.

You don't need to do anything. Your next shipment will arrive on schedule with the new branding.

If You Need to Reorder

Simply look for the new name that corresponds to your previous purchase:

• Extended Stay customers: Look for Rocket ManUP

• Passion Glow customers: Look for Rocket Woman

The improved website navigation makes finding what you need easier than before.

Our Commitment to Transparency Going Forward

This rebrand reinforces something fundamental about how we operate.

Research shows that 66% of consumers consider transparency one of the most attractive qualities in a brand. In the supplement industry, where trust is everything, transparency isn't just good practice. It's essential.

We're committed to telling you exactly what's in our products, how they work, and what you can expect. When we make changes, we'll communicate them clearly.

Our company is built on Christian values. We want to lead the way Christ would lead: with honesty, integrity, and a genuine commitment to improving lives. That means being upfront about changes like this rebrand.

It also means maintaining the quality standards that earned your trust in the first place.

The Bigger Picture: Where We're Headed

This rebrand positions us for significant growth.

In the short term, we're projecting to double or triple our current order volume within 90 days. The clearer branding helps new customers understand our offerings immediately.

Long term, we're building toward becoming a recognized household brand not just in the United States but globally. We want to be known as a leading supplier of life-changing supplements that actually work.

The market is moving in our direction. More than 75% of American adults now use dietary supplements. Consumers are more informed and more demanding than ever. They want products backed by research, formulated with quality ingredients, and sold by companies they can trust.

That's exactly what we provide.

The patent-pending manufacturing process that makes our supplements effective remains our competitive advantage. The natural ingredients we use align with what health-conscious consumers want. Our 60-day money-back guarantee demonstrates our confidence in what we sell.

Now our branding matches the quality of what's inside the bottle.

What You Should Do Next

If you're a current customer, you don't need to do anything. Your next order or subscription shipment will arrive with the new branding and the same formula you trust.

If you have questions about the rebrand, our customer service team is ready to help. We've briefed them completely on the changes and how to assist you.

If you're new to Rocket Nutrition, welcome. You're joining us at an exciting time. The products you're discovering now have the clarity of branding that matches the effectiveness of the formulas.

Visit our improved website to explore Rocket ManUP and Rocket Woman. Read about the natural ingredients we use. Review our guarantee. See why our repeat customer rate is so high.

We're building something significant here. A brand that delivers on its promises. Products that genuinely improve quality of life. A company that operates with the transparency and integrity you deserve.

The names have changed. The commitment hasn't.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. You should consult your healthcare practitioner before taking any dietary supplement and discontinue use if you experience any adverse effects.